Made-to-Matter: Deceitful Branding to the Conscience Consumer

I want to provoke a social-wide reflection on our purchase habits and flash a light on the shortcomings of industrial companies that undermine well-intentioned consumers like us. At face value, programs like Made to Matter are deceiving because the "M to M" iniciative accounts for less than 1/70th of Targets sales. In addition, the brands represented under “M to M” only qualify as "partially-conscience" brands by my standards.

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There is Blood in our Cosmetics: Take Initiative against Palm Oil

Our cosmetics, detergents, biofuels and snacks are all filled with a bloodstained oil. The Palm Oil Industry has caused inumerous travesties including: near eradication of orangutans and countless other species; toxic air-quality from flash burns of precious rainforest; displacement of thousands of local villages from stolen and destroyed homes; and poorly compensated labor from smallhold … Continue reading There is Blood in our Cosmetics: Take Initiative against Palm Oil